Nothing could be more lethal to marketing than glossophobia: the fear of public speaking. And don’t kid yourself, studies show that three out of four people fear public speaking. They fear it more than death. If marketers are afraid of making public appearances, their fear may keep them from using the most convincing promotional channel available: media coverage.
What are the chances your organization isn’t affected by glossophobia? None.
Fortunately, there are two surefire ways to overcome the fear of public speaking. One way is hard and the other way is easy.
The hard way is to just do the public speaking anyway. I overcame this fear myself, so I know it can be done. With enough practice, people can go from being deathly afraid of public speaking to craving an audience. My wife teases me about my transformation.
The second way to deal with the fear of public speaking is much easier: Do what most of our clients do and just hire a professional spokesperson to make the appearances for you. You see, ten percent of the public has no fear at all of public speaking. As a matter of fact, they are energized by and love an audience. If they love public speaking so much, might as well let them be your spokespeople.
I often wonder how many people chicken out of using media coverage to promote their product because they are scared of public speaking. Plenty, I’ll bet.
However you deal with your apprehension, the important thing is that it doesn’t hold you back from marketing your product. Getting past the public speaking barrier will open a door to the most powerful promotional channel on the planet: media coverage. Audiences are captivated by what they see and hear on television, on the radio, in magazines or in the newspaper. Take advantage of this fascination and use media stories to tell consumers about your product.
At Media Relations Inc., we see to it that companies get their share of media attention. We want to help you tell your story to the public. I assure you that:
- Yes, it’s very possible for your company to receive media coverage. We’ll relentlessly contact reporters and producers to arrange your story, using a proprietary database of media contacts that we’ve built up over decades.
- Yes, it works. The public views the media as a credible third-party source. Doesn’t “I saw it on the news” sound infinitely more trustworthy than “I saw an ad for it”? And think of how easy it is nowadays for consumers to avoid ads. They can flip right past ads in magazines or zip past them on television and online. On the other hand, if people watch the news or read an article, they’re likely to pay attention to the content and believe what they see.
- Yes, it’s affordable. We pioneered the concept of Pay Per Interview Publicity®. We charge per story we arrange, not by the time we spend We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story. Often, our stories cost a fraction of what comparable ad space would have cost.
During my 30 years of marketing, I’ve never ceased to be surprised by how many marketing professionals shy away from the idea of promoting their product with media coverage. Don’t fall into that trap. Take advantage of an invaluable opportunity to get out the word about your product in a highly effective, affordable channel.
Don’t let discomfort with public appearances hold you back. Tell your story in a channel that’s a magnet for attention. If you don’t like public speaking or just don’t have the time, we’ll help you hire a professional spokesperson. Complete this form or give us a call at 952-697-5269. We’ll give you a free Mediagenic Analysis valued at more than $500.
Be bold. Use every means possible to promote your product.
