You don’t have to be Dear Abby to be seen all over the Internet. Content syndication is becoming a cornerstone of digital marketing because it gives online content more reach and drives up traffic. If you’re not yet syndicating your content, it’s time to consider it. Our clients who use syndication tools are getting favorable results.
Content syndication basically gives other higher-traffic sites the rights to republish information from your website. You can choose to syndicate some or all of your blog posts, for example, as a way to acquire new fans and subscribers. Syndication is about sharing and increasing exposure to your highest quality messaging. It makes your posted blogs and articles available to a wider variety of networks. It can also make you more easily discoverable by the search engines.
We have hand-picked specific syndication sites for our clients, based on such criteria and audience size and the quality of those audiences. Our recommended list includes such heavily visited sites as Digg, StumbleUpon, Reddit and Tumblr, among many others. It does require extra time and attention to prepare content for syndication and meet each site’s submission guidelines. You may have to switch up the titles and re-write some of the paragraphs, for example. But the advantages are worthwhile.
Syndication helps to:
• Build a loyal fan base
• Efficiently publicize information to a larger audience
• Increase your website’s SEO ranking
• Facilitate content sharing
For the greatest impact, you still need a steady flow of quality, media-grade content. Content syndication is the next logical step in your social media marketing campaign. Call us at 952-697-5269 to get started.
