Today’s blog content is competing with nearly 50 billion other web pages on more than 634 million websites. As we advise our clients, for a blog to be an effective marketing tool, it must be interesting, informative, relevant and well written. Also keep in mind that the public’s hunger for new content is epic. Wait too long between blog posts, and your audience may go elsewhere.
We help our clients attract more blog followers by creating a steady stream of engaging content. While readers understand when they go to your website that you’re blogging to sell them something, they don’t want or expect all blog content to be product related. They want to feel smarter after they read your content, and maybe even entertained. We collaborate with our clients to create an editorial calendar that offers a balanced mix of topics.
Why increase your blog frequency?
Hubspot had some revealing benchmarks: Businesses that publish more than 16 blogs monthly got nearly 3.5 times the traffic as those that published up to four posts each month. Eleven seems to be the magic number when it comes to posts per month, garnering the biggest jump in both traffic and leads. We’re talking both B2B and B2C leads.
And speaking of B2B blogging
Blogging isn’t only for B2C marketing. If you’re not also doing B2B blogging, you should start doing so immediately. We’re seeing a B2B blogging trend among our own clients. Here’s why:
- Blogs put your brand messaging into different contexts. You have ongoing opportunities to present new angles that will resonate with your target audiences. Blogs are also a way to call more attention to company news and events.
- Blogs help to position you as a credible industry expert. Consistently giving people useful and valuable information increases the likelihood that your blogs will be shared with other like-minded industry representatives.
- B2B bloggers get more leads. Blogs work 24/7 to increase people’s familiarity with your business and your product’s value points. Frequent readers will get to know your blog’s persona, and feel good about the potential of doing business with you.
- Blogging helps you get found online. Your customers and prospects share the same habits with other consumers: They are more likely to do their own online research before they reach out to you directly. Be prepared.
That same Hubspot article, mentioned earlier, noted that the total number of blogs posted over time helps boost traffic and leads. The author noted that companies with more than 400 total blogs generated more than three to four times as many leads as those companies with 100 to 200 posts or less.
Treat your blog as a hard-working marketing tool. Keep it updated and relevant. If this all sounds like too much of a time investment, give us a call at 952-697-5269 or complete the form below. You know your company and industry well. We’re experts in the rigors of effective blogging, SEO requirements, and all the other associated mechanics. We can work together to publish a steady stream of content that will benefit your business.
