Increasing sales is a universal business interest. Here are four ways we help clients increase sales.
1. Get media coverage for your product or business. News stories are the icing on the marketing cake: the rich part. When you compare the media to a good salesperson, you’ll find many of the same qualities, plus some. They are storytellers. News stories are believable and persuasive. They explain your product’s benefits and touch on emotion. But what makes news stories much more powerful than a salesperson is reach: The media can reach hundreds of thousands of people at once. News stories are also a quasi third-party endorsement.
Our clients have us making thousands of calls to reporters each month. We can easily fold in your product story. The media has agreed to do stories about our clients’ products tens of thousands of times. And the best part is, with our Pay Per Interview Publicity®, you pay per story that runs.
2. Send sales letters. I like good old-fashioned sales letters. I’ve used them successfully for 30 years and some of my business owner friends swear by them as well. Use your website to build the size of your email list, and then send out regular letters.
A problem for some companies is that writing marketing letters takes time and skill. Some writers can write beautiful prose or great technical copy but not marketing copy. Our writers understand marketing. They can help you write effective sales letters.
3. Monitor your website closely. A common misperception is that once your website goes live, you don’t have to do anything with it anymore. That’s a misunderstanding that will cost you business. In many ways it’s a property you own like a brick-and-mortar store. You can’t just open the doors and expect it to run itself. A website needs to be monitored. Its functionality needs to be checked. If there are broken links or out-of-date posts, you need to know about them. Your visitors’ behavior also should be analyzed. If certain content attracts the most traffic, this is useful marketing intelligence. When you know what content attracts visitors, you can create more like it.
It does take time to watch over your website and analyze traffic. It also takes training in tools such as Google Analytics. We’ve staffed up with people capable of overseeing your site. We call them website property managers. A website property manager can oversee your site for you. Your dedicated web property manager can check that your site is running smoothly. She can also tell you such useful information as how much time visitors are spending on your website, what pages they go to the most, and what sources are bringing them to your site. The bottom line is, your site needs staff if you expect it to run right.
4. Write a book. Writing a book establishes you and your company as leaders. It shows you’re an authority. It gives you credibility. Your website can list you as “Author of …” You can give customers copies of your book, or sell them.
Books don’t need to be long. And you don’t have to type out every word yourself. Many industry books are ghostwritten. You can work with an experienced writer who captures your voice and understands your mission. If you don’t have a book and wish you did, call our editorial manager, Robin Miller. She can explain the procedure. Her number is 281-706-9144. She has worked with clients in a wide variety of industries. She can make your story an appealing, professional work that audiences enjoy reading.
Clients have one goal in mind when they use our services: increase sales. We are good at what we do and we’ve seen clients experience great success. We also take our own medicine; we use our own techniques to promote our agency.
We know you need sales and we take great pride in helping businesses prosper.
We’d like to help you promote your company. If you would like more information about something you have seen something in this letter, call Heather Champine at 952-697-5269. She’s been with our agency for more than 15 years and she understands what we do, inside and out.
I hope you will join our long list of satisfied clients soon.
P.S. Here’s a little direct marketing trick you can use. Start throwing your junk mail in a box by your desk. Eventually you will notice that you keep getting some pieces over and over. The ones that come over and over are the ones that work. I’ve done this now for years and have gained some good insight.
