Ten seconds. That’s how much time Publicist Jennifer Hanson has to catch reporters’ or producers’ attention when she calls them. So, she pitches our clients’ stories in a short and precise manner. Here are some other techniques Jennifer uses to arrange wide-reaching publicity for our clients.
Jennifer pitches stories the brave and personal way: over the phone. She explains, “We call the media, not just send e-mail. I research writers before I call them, and I pitch them their kind of story.” Her daily phone conversations with media contacts also result in new story angles. The importance of constant tailoring is always present. “When I find out what kinds of stories reporters and producers are working on, I tailor stories to fit what they’re seeking.” Jennifer even adapts her pitch to the type of media platform she’s seeking. “A pitch is completely different for newspaper than for television.”
The end goal of Jennifer’s calling and customizing is to bring our clients’ stories to mass audiences. When Jennifer arranges for a client’s message to appear in a magazine article, television program or radio interview, thousands of people learn about our client from a source they trust. Jennifer has arranged for clients’ messages to appear on Oprah and the Today Show. She knows that media coverage is a credible, engaging way for consumers to learn about products.
Jennifer can apply her efficiency and expertise to arranging publicity about your product, as well. She is a warm and gracious person who would love to hear from you. Call her at 952-697-5250 or e-mail her at jhanson@mediarelations.com. Ask her what story angles she can create for your product, and how she might adapt them to different media outlets. At the very least, you’ll learn some fresh angles for promoting your product.
