Women still make most of the family’s buying decisions, especially when it comes to health and nutrition products. So when we wanted to draw attention to a client’s dietary supplement in the Atlanta market, we went directly to the popular Friends and Neighbors Show that appeals specifically to that demographic.
We lined up a well-known author and fitness expert to discuss a persistent hot topic among women: metabolism and weight loss. A fan of our client’s product, she found a simple way to weave our client’s messaging into her interview. This three-minute segment also made a nice addition to our client’s growing library of YouTube videos in which the product is discussed by third-party experts.
It goes without saying that it’s an advantage to have a highly qualified person appear on TV, and say nice things about your product to about 400,000 viewers.
