Graphic Design
First Impressions. Best Impressions.
Our Graphic Design Strategies
Foundation and Structure
Create and refine content that answers questions and supports conversion.
Content and Optimization
Create and refine content that answers questions and supports conversion.
Measurement and Improvement
Track what matters and continuously improve results.
Insights for Graphic Design
Featured Articles
Featured
New year/New you: Wellness marketing that performs
Wellness isn’t niche, it’s a multi-trillion-dollar ecosystem. Our experienced marketing team helps wellness brands translate science, compliance and storytelling into campaigns that build trust and drive measurable results.
Featured
Take your blogging from ‘meh’ to ‘wow’ in 2026
If you’ve been posting just enough content to get by, you may be getting mediocre results. Wouldn’t you rather have ‘awesome’ rather than ‘meh’? Blogs are a proven way to raise awareness of your products and distinguish yourself from your competition. But blogging more often
Featured
Marketing’s silver bullet
A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have
More Articles
April 16, 2024
Product marketing checklist
For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies for different
February 6, 2024
More marketing talent for less cost
Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical.
January 15, 2024
How to market a new product
It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product marketing process.
January 11, 2024
5 best-performing marketing strategies going into 2024
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales.
Flexible Marketing Accounts
Prepaid budgets you can refill and deploy across PR, digital and content with clear tracking.
Learn MoreMonthly Digital Marketing
Ongoing SEO, targeted ads, blogging, and social to sustain growth.
Learn MoreMulti-Channel Publicity
Integrate strategic PR, content, digital advertising, SEO, and social to build visibility and authority across platforms.
Learn MoreQuarterly PR Packages
Focused quarterly sprints blending earned media, press releases, digital placements and storytelling.
Learn MoreWebsites & SEO Builds
Conversion-focused sites with integrated SEO to attract, engage and convert.
Learn MoreFlagship Case Study
Regular Girl
Media Relations Agency helped launch Regular Girl into a competitive youth market through earned media and brand storytelling—driving high-profile coverage, sustained engagement, and a validated product-market fit.
Learn MoreBook a 20-minute consult with a Publicist
Get a quick, no-pressure conversation to confirm priorities, budget, and the fastest wins. We'll recommend a right-sized plan and a transparent hourly approach so you know exactly where time goes.
Speak With a PublicistTrusted By Brands Like Yours
Client Testimonials
What Our Clients Say
"There are many challenges associated with launching a new product and educating consumers about its benefits. Checkerboard Strategic Web Development and Media Relations were instrumental in ensuring that our website and media campaign hit their marks right out of the gate. Through the efforts of Heather Champine, I always felt that our company mattered and we were getting the highest level of personal service. The Media Relations and Checkerboard teams worked together cohesively, taking the time to learn about our business and industry. Because of their extra efforts, the quality of their results was exceptional. These are capable, savvy and honorable people who played an indispensable role in our business plan." Laurent Leduc, CEO — Alchem
Frequently Asked Questions
We start with clear goals and a plan, then execute the work needed to improve visibility, credibility, and results.
Timing depends on competition, assets, and effort. We focus on early wins while building long-term momentum.
We track the actions that matter such as leads, calls, and sales, plus visibility metrics that explain what is driving change.
Yes. We can collaborate with internal teams and vendors and provide clear direction and priorities.
We assess where you stand, prioritize the fastest wins, then implement and report progress with next steps.
Use the contact form to speak with a publicist and we will recommend a right-sized plan.
Yes. We use clear structure, strong topical coverage, and content quality to support modern discovery.
Both. Technical improvements support performance, while content earns rankings and conversions.
Yes. We build with maintainability in mind and can train your team on common updates.
Yes. Performance and search visibility are built into the structure and content plan.