StuartCo – Case Study
Media Relations Agency Elevates StuartCo’s Digital Curb Appeal
StuartCo, a respected Twin Cities property management and development company, approached us about designing a website and user interface that better reflected its brand.
It was important that the new site design convey StuartCo’s superior employee and resident satisfaction. We also wanted to give StuartCo’s potential residents a personalized, easy and fun apartment search tool.
The Challenge
- Redesign website to reflect the company’s dynamic brand
- Provide a more user-friendly apartment search experience
- Increase leads and employment applications
Our Approach
As technology experts, we were energized by this challenge, which involved API (Application Programming Interface) integration with its current Contact Management System, Yardi.
We created a search function that checked for availability within Yardi, and pulled those results into StuartCo’s WordPress site.
We added even more versatility by programming in the ability to create search functions that were unavailable in Yardi.
Potential tenants can now designate whether they want Luxury Living or Urban Walkability, in addition to many other personalized search variables.
WordPress Development
We built StuartCo’s entire site experience within WordPress with the goal of affecting SEO and crafting an easy-to-use tool for their team to work in.
Graphics and Visual Identity
We helped StuartCo create a stunning website that was more in line with their visual identity, and kicked it up a few notches.
Email Marketing
We improved lead generation by integrating email marketing with the site’s enhanced search functionality. People searching for apartments enter an email address to save their results on the website. StuartCo can now email potential tenants to follow up on their specific searches.We also reviewed competitors’ backlinks, searching for additional opportunities.
User-Centered Design
It was important to StuartCo to have the best user experience possible. This is certainly inherent in the search tool and the ‘save your search’ functionality.
Responsive Web Design
It was extremely important to create a site that worked well on mobile devices, as most renters today use phones and tablets for apartment searches.
The Results
The newly launched StuartCo site is strikingly beautiful, with a versatile user experience that will keep residents coming back.
Our work with StuartCo continued as we dove into a new project: developing a complex email marketing series connected to the Contact Management System.
That project involved additional API and design work, and conditional automation within MailChimp.
Media Relations Agency’s team was a delight to work with.
They were thorough in the bidding process, asked intuitive questions to build out the scope, and detailed their recommendations so it was easy for us to define the best fit for our budget and strategy. Our website required complicated programming.
The team was incredibly patient, and we learned a ton through this process!
From design to functionality and management of the project, the team was open-minded and enjoyable to work with!
Janet Rosseth – StuartCo