You may be faster than a speeding bullet or more powerful than a locomotive, but unless people are aware of your superhero skills you may be drowning in obscurity. And that doesn’t bring customers knocking at your door. One of the best ways to share your story – and your talents – is through media coverage. I secured this placement in the Sunday business section of the Star Tribune for our client Advent Group. The Q and A interview format is easy to read and does a great job sharing Advent Group’s memorable corporate culture. I love that I’m able to use my publicity skills to spread the word about these superheroes.
There’s something unique and media-worthy about every business. Sometimes it’s the owner’s personal story. Other times it’s a unique way of doing business. People often remember a great story better than they recall facts and figures. The right story can keep your business top of mind. That’s important. Because when your prospects are ready to buy, you want them to remember you.
This article explains how everyone at the Advent office has adopted a superhero character. Advent founder Mary Younggren is Frozone. In the article she explains that the Incredible’s hero gets people where they need to be fast. Not only is this memorable, it helps differentiate Younggren’s company from other staffing and recruiting firms. I worked hard to ensure that this placement in the Sunday paper contained this strategic media-grade content. It’s one of the benefits our clients’ receive when they work with us. Not only do we get them the coveted media coverage, we also help craft the most effective and unforgettable content. Our superhero skill is storytelling.
Another benefit clients receive – which is especially valued by our B2B clients – is our Pay Per Interview Publicity. Instead of like typical PR firms which charge by the hour, we charge per story. We want to share your story as much as you do. And we use our superhero talents to make it happen.
If you’re ready to learn more, request a free consultation with our team. We’ll explain how our process works. Don’t worry: It’s much easier than leaping tall buildings in a single bound. Not ready to jump? Then review some our client work here. We’ll be here when you want your story told.
