Pay Per Interview Publicity gives you PR with accountability

Your product has a story to tell. But with swarms of products competing for consumers’ attention, it can be challenging to get consumers to focus on your message. Here’s a way to draw consumers’ interest: Get your story into television programs, magazines, online publications and radio interviews. Media coverage is a convincing, low-cost way to teach massive audiences about your product. And our Pay Per Interview Publicity gives you PR with accountability.

Here are four reasons to use Media Relations Agency to promote your product with publicity:

  1. We charge per story we arrange, not by the time we spend.  We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story. Often, our stories cost a fraction of what comparable ad space would cost. Our nationally trademarked Pay Per Interview Publicity pricing model gives you accountability. You always get media coverage for your money.
  2. We’ll relentlessly contact reporters and producers to arrange your stories. We’ve built up a proprietary database of media contacts by making hundreds of calls to the media every day for almost 30 years. By hiring us, you receive the benefit of our network and relationships.
  3. Publicity is persuasive mass marketing. Your product will be exposed to huge media audiences. Newspapers tend to reach more than 300,000 people. Magazines reach from 800,000 to more than a million people. Even radio audiences tend to be between 10,000 and 150,000 strong. We don’t even pursue audiences of less than 5,000.
  4. Your media coverage makes great digital content. When the media adopts a story to run as their own, you know you’ve got compelling content. After your media stories have run, you can repurpose them almost endlessly. You can post them on your website, on social media or in e-mail newsletters. These stories are like authoritative, engaging references for your product’s quality. And they reside 24/7 on the Internet, promoting your product as long as you want, searchable by potential customers.

It’s so easy for consumers to avoid traditional advertising these days. They can often just zip through television ads or flip past magazine pages. But media coverage is something different, something that consumers tune in to watch.

Promoting your product with media coverage is both possible and affordable. Our team of publicists will tailor story angles that grab the media’s attention. We’ll make your story engaging and relevant enough to be picked up by the media. And you’ll pay on a performance basis, not by monthly retainer or hourly fee.

Find out what kinds of media coverage we can arrange for you. See your product appear in media stories. Experience what it does for your business. Call us at 952-697-5269 or complete our contact form. Promote your product on a channel that captures audiences’ attention, with the accountability of Pay Per Interview Publicity.

Written by Lonny Kocina

Lonny is a visionary who is passionate about marketing. He believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts and the SAM 6 process. Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.” When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advised clients to do the same. Nearly 30 years since launching this agency, Lonny’s still finds great joy thinking about, talking about and writing about product promotion. He thrives on expanding our ability to help clients tell their stories to the masses.

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