When Media Relations Agency heard Modern Line Furniture’s story, we instantly knew we wanted to help owner Vlad Spivak become even more well known and respected for all that he has accomplished. This USA Today story is the result of our work.
How did Modern Line Furniture get its story into USA Today?
There are plenty of great business stories waiting to be told. The media need to know about them, and understand their significance. Bridging that gap is what our Media Relations Agency team does best.
To craft a story worth sharing through the media, we first worked with Spivak to define his primary points of differentiation, and why readers would want to know more about his business. We capitalized on issues that are making headlines across the country: the sometimes precarious state of small businesses, and ongoing supply chain issues.
Modern Line Furniture’s story is about a company that went from a one-person residential furniture importer in 2000, to becoming a leading commercial furniture industry designer and manufacturer. It reveals why having a U.S. supply chain may help other small businesses across the U.S. to prosper.
Modern Line Furniture is honored by this USA Today article
This article is doing more than creating valuable awareness of Modern Line Furniture. The company’s employees are also getting much-deserved recognition for their hard work and accomplishments. They are the authorities in the commercial furniture industry. To have their company featured in USA Today is high praise, and gives them all a sense of achievement.
Is this publicity process easy? Absolutely not. In fact, it’s getting increasingly challenging. That’s why there are fewer agencies these days that even offer product publicity. But it’s what we’ve been doing for 35-plus years. If there are reporters and producers interested in telling your story, we will do our best to find them.
If you have a story to tell through the media, call us at 952-697-5269 or use this form to start the conversation with our PR strategists.
