Midwest Production Supply – Case Study
Rebuilt for Results
Media Relations Agency Refreshes Midwest Production Supply’s Digital Footprint with a Clean, Conversion-Driven E-Commerce Platform
The Burnsville company had a number of issues with their past e-commerce store, and were looking for a new site that had an easy-to-use sales funnel and drew in more leads.
Media Relations Agency created a new, modern website with a seamless e-commerce experience, strategically designed to increase leads and improve conversion rate.
The Challenge
Our mission was threefold:
- Improve functionality of Midwest Production Supply’s e-commerce platform
- Increase conversion rate and leads through a defined sales funnel
- Create a modern design that stands out in the industry
Our Approach
- E-Commerce Design: MPS needed an online store that could function without glitches. After moving to WooCommerce, the new site features an easy-to-use ecommerce integration, complete with more than 2,000 products. The site does a lot more than simply sell products, it also includes a strategic sales funnel, enhanced dropshipping and login features, along with custom integrations to help ease the ordering process.
- Search Engine Optimization: We created a site structure and crafted content with SEO best practices in mind. After extensive keyword research, we selected 30 primary keywords and optimized pages to rank for the terms. In an industry dominated by Google Ads instead of Google SEO, this allows MPS to be found on the first page of Google without having to pay for each click.
- Digital Advertising: We planned and created an advertising campaign utilizing Google Search Ads, Google Shopping and retargeting. After creating a feed and a number of rules, we put together a shopping return with a large ROI, along with high-performing search ads to bring in great leads and a large number of sales. Ads are continuously tweaked to maximize effectiveness.
The Results
Midwest Production Supply’s new website has a modern design with a seamless e-commerce experience, strategically designed to increase leads and improve conversion rate.
The WordPress framework has a number of user-friendly tools which allows MPS to easily track orders, make changes, and integrate with their internal ordering process.
Products are more available in search engines, and users won’t be frustrated with e-commerce problems or a lack of mobile responsiveness.
