Becoming a sought-after thought leader elevates your reputation, and can have a halo effect on your business. When current events prompt the media to interview you, audiences have tangible evidence of your expertise. That’s what happened when we arranged for NBC-TV Kansas City affiliate KSHB to interview Yamicia Connor, MD, PhD, MPH, a Harvard-MIT-educated OB/GYN and surgeon.
Connor is dedicating her career to establishing greater equity in women’s healthcare, especially for women of color. Weeks after a former Kansas City Chiefs cheerleader died following childbirth complications, we contacted KSHB and suggested they interview Connor about improving maternal health equity. The resulting story aired just ahead of Black Maternal Health Week.
To become a trusted thought leader, you must always stay on message. Your audience cares about what’s in it for them, not you. Connor’s interview is a clear example of this mindset.
This NBC-TV story focused on her insights and deep understanding of the situation. It positioned her as someone determined to bring about change. And it directed audiences to her business, Diosa Ara Medicine, for additional information.
Using our Strategically Aimed Marketing system, we can position you in media stories and insert you into relevant conversations. Now is not the time to settle for anything less. Call us at 952-697-5269 or use this form to schedule time on our calendars.
