When the odometer of Ben Welch’s 1994 Chevy Suburban turned one million miles after using Conklin automotive products exclusively, the leaders at Conklin Company asked Media Relations Agency to share this story in the media. Their goal was to fuel awareness and drive sales of Conklin products. We happily took the driver’s seat and hit the accelerator!
Publicity increases visibility and credibility. The media coverage we arranged for Conklin enabled them to get a lot of mileage from this million-mile story.
This feature article in the Lincoln Journal Star was an impressive attention-grabber. The reporter interviewed both Welch and his auto mechanic for a fun and interesting story about a local resident. Hometown publicity is always valuable because it demonstrates to reporters and producers in larger media markets that the story has mass appeal. In that way, media coverage can often become exponential: The more you get, the more in-demand you become. (Ah, the price of fame … all those interviews!)
This radio story on mycountry 95.5, also arranged by Media Relation Agency, focused on car care tips that any driver can use to keep their vehicles on the road longer. It mentions Conklin products liberally, much to the delight of the folks at Conklin. The station’s website has more than 380,750 unique visitors each month.
If you have a good news story that deserves media attention, call us at 952-697-5269 or use this form to get a proposal. We’re happy to steer you in the right direction.
