Publicity sells.

Watch this video.


Health and Nutrition Division

Mike Danielson explains how Media Relations partners with their clients to better tell their story to the media.

JJ Virgin

Nutrition myth-buster Jonny Bowden, PhD, CNS helps audiences learn about our clients’ products, as well. He explains, “I’ve worked with Mike Danielson and his crew at Media Relations for a number of years now and I can tell you that he’s the real deal. Mike knows as much about the health business as anybody I’ve ever met.”

JJ Virgin

JJ Virgin – bestselling author, fitness and nutrition expert, and media personality – also helps promote our clients’ products in media stories. She says in this clip, “One of the things that’s really helped me be successful is working with Mike Danielson at Media Relations.”

Felicia Stoler

Felicia Stoler, DCN, MS, RD, FACSM is one of the experts who tell our clients’ stories in the media. She says, “I have worked with Media Relations for almost eight years. Whenever I encounter a new brand/product looking for improved publicity, I immediately connect them with Mike Danielson.”


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Free Press Release Assessment

When you write a press release, you’re so familiar with your product that it can be hard to tell if your writing will appeal to the media or your target audience. You may wonder what could make your writing more convincing. We are offering a free press release assessment to answer these questions. Our team, including Editorial Manager Robin Miller and Vice President of Media Production Heather Champine, will review your release and show you how to give it more spark.

For decades, Robin and Heather have crafted attention-getting press releases for our clients. They create beautifully written and emotionally appealing pieces.

To get started, complete this short form. We’ll give you instructions for sending us your press release. Our team will review your press release for grammar, style, messaging, creativity and media appeal. We won’t rewrite your document for you, but we’ll give you suggestions that you can use to gain more media and consumer attention. Call Heather Champine at 952-697-5269 if you have any questions. Our calendars are filling up, so claim your space today.

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