There’s only one thing that will increase your sales more than a good news story. 

And that’s HUNDREDS of them! …

Are you tired of your product being a best-kept secret? Let us show you how to use the media to tell your story to the masses. Here’s how we do it:

 In this video, CEO Lonny Kocina explains Pay Per Interview Publicity®.  

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had

Meet Mike Danielson, Partner and head of our Health and Nutrition Division

We book more media in the health and nutrition arena than other agencies because we have built the right relationships using the right marketing tactics. Since 1988, Partner and Director of the Health and Nutrition Division Mike Danielson has orchestrated hundreds of this industry’s most successful consumer and business-to-business promotional campaigns.

You simply won’t find anyone who has more practical marketing knowledge and industry contacts than Mike does. He has spent 25 years in the vortex of marketing helping some of the world’s best known companies launch and build highly profitable health and nutrition brands.

Mike Danielson explains how Media Relations partners with their clients to better tell their story to the media.

JJ Virgin

Nutrition myth-buster Jonny Bowden, PhD, CNS helps audiences learn about our clients’ products, as well. He explains, “I’ve worked with Mike Danielson and his crew at Media Relations for a number of years now and I can tell you that he’s the real deal. Mike knows as much about the health business as anybody I’ve ever met.”

JJ Virgin

JJ Virgin – bestselling author, fitness and nutrition expert, and media personality – also helps promote our clients’ products in media stories. She says in this clip, “One of the things that’s really helped me be successful is working with Mike Danielson at Media Relations.”

Felicia Stoler

Felicia Stoler, DCN, MS, RD, FACSM is one of the experts who tell our clients’ stories in the media. She says, “I have worked with Media Relations for almost eight years. Whenever I encounter a new brand/product looking for improved publicity, I immediately connect them with Mike Danielson.”

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had

Promote Consumer Products with Media Coverage

Our proven strategies have helped launch multi-million dollar businesses and empowered big-name clients to expand their market share. We’ve also helped create strong consumer demand for entirely new product categories. No agency or PR firm knows more about getting and leveraging publicity, or has arranged more media stories, than we have.

Rhoda Olson of Great Clips

Great Clips CEO Rhoda Olson shares how the media stories arranged by Media Relations help her customers understand the benefits of new features that Great Clips offers, such as an online check-in system. Media stories help her franchisees connect with their communities. She says, “I also like media coverage because of its massive reach and its low cost per impression. Dollar per dollar, it’s a really smart use of some of your marketing budget.”

Media Relations CEO Lonny Kocina steps back in time to share how our agency helped to launch Breathe Right Nasal Strips, and introduces a news clip sharing the story of Breathe Right founder Dan Cohen.

As Lonny explains, Breathe Right’s Dan Cohen “admits he didn’t have millions to spend like the big pharma companies, but he was also certain if we could just get him in front of reporters and producers where he could tell his story, he’d get both customers and distribution. And he was right.”


You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had

Get a FREE White Paper and Mediagenic Analysis 

Heather Champine

Would you like to know why Breathe Right sent us a plaque that says: “We Helped Create a Phenomenon”? What appeared to many as grassroots publicity for Breathe Right was actually a carefully thought out and well executed marketing strategy. Read our Breathe Right white paper for a peek behind the curtain. We reveal how our role with a small medical devices company in Chanhassen Minnesota helped turn a virtually unknown product into an iconic national cash cow brand.

Several times each month, I sit down with new clients to give them a fresh perspective on their publicity campaigns. New angles and snappier, more mediagenic content will often ignite the media’s interest.  For a FREE Mediagenic Analysis of your company and/or product, including advice for getting more media coverage, suggestions for boosting sales and supporting additional distribution, and recommendations for the most suitable publicity payment model and budget, contact me today.


You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had

Meet Two Key Opinion Leaders Who Help Tell Our Clients’ Stories

Audiences pay attention to experts. That’s why trusted industry experts help tell our clients’ stories in the media. These media-savvy key opinion leaders are embraced by reporters and producers because of their excellent credentials and interview skills.

Holistic pharmacist and health writer Sherry Torkos is one of the experts who promote our clients’ products in media stories. In this video, she says of our Media Relations team, “They’re professional, they’re passionate, a very high level of credibility, they really stand behind their values, and they leverage their strong connections in the media to help get out their clients’ message in a professional and credible manner.”

Alternative medicine expert Dr. Bryce Wylde also explains our clients’ products in media stories. In this video, he compliments his positive working relationship with the team at Media Relations, Inc. He describes us as “a firm that has been really leading in the industry.”

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had

Integrating Your Media Coverage

Watch How We Go the Extra Mile to Tell Your Story

“Our job is to know and get to understand our clients, so we can share the amazing stories of their companies and their products,” explains Mike Danielson, head of the Health and Nutrition division here at Media Relations. “Getting to know clients always includes a deep dive review of all relevant materials, and sometimes assembling a team of third-party experts who travel with me to tease out and document significant, news-worthy materials we can use when working with the media.

“We’ve earned the media’s trust because we’ll travel the world to bring them relevant, factual information that resonates with their audiences.

“Having interesting visuals is an advantage when it comes to arranging media coverage. All companies have stories to tell. You do, too. We love helping our clients discover, develop and share their stories. So give me a call and let’s discuss.” Please pick up the phone right now and dial 952-697-5269.

Mike Danielson

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had

See the Results of Our Volunteer Work 

We leverage our skills in gaining and repurposing media coverage to give back to our community. Take a look at the results of our efforts. 

Kids n’ Kinship Director Jan Belmore describes the tremendous impact that media coverage has had on her organization’s donations, volunteer recruitment efforts and event participation.

Hands of Freedom Chairman Brian Numainville discusses how his charitable organization leverages media coverage to bring its stories to an even larger audience.

ClearCause Foundation Founder Sheryl Hill describes how media coverage has given her organization impactful visibility, why she’s invited back by media outlets, and how media stories have dramatically improved fundraising and event participation. 

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had

Get 20 Tips for Promoting Your Product

Kevin and Pam


As a marketer, you rack your brain for ways to make consumers realize they need your product. To help you reach your audience, we’ve compiled some of our most useful advice in a new e-booklet: 20 Tips for Promoting Your Product.

This 25-page e-booklet contains road-tested advice from our publicists and leaders. It gives tips about everything from getting national media exposure to planning social media content. It explains how to benefit from ZMOT and FMOT, as well as long-form advertising. For years, marketing professionals have scrolled through our blogs for ideas. Now you can get some of our most helpful pointers in one place.

We know our website visitors want tools and techniques to help them promote their products. We’re happy to share what we’ve learned. Please view and enjoy our e-booklet. We hope you’ll find some nuggets that will inspire you and give you greater success at work.

To access these tips, please complete our form. You will be able to read the e-booklet right away. One of our marketing strategy experts will follow up with you to give you individualized advice. Discover more ways to promote your product.     

By completing this form, you agree to receive future communications. We’ll call you to offer individualized advice.