Media Relations, Inc. - Pay Per Interview Publicity®
  • We know reporters and producers who would like to do stories about your product. How do we know? Our publicists make thousands of calls to the media every week and they have for 30 years. During that time, our publicists have persuaded countless reporters and producers to publish, post and air stories about our clients' products. Imagine how your sales would increase if your agency was arranging hundreds or even thousands of media stories for you.

    We are the marketing professionals who can introduce your product to the right media contacts. And the best part is, we only charge if they do a story. Our clients love the accountability of our nationally trademarked Pay Per Interview Publicity® pricing model. Isn’t that what you want from a marketing agency? Nothing will increase your sales more than favorable media coverage. Nothing.

  • We know reporters and producers who would like to do stories about your product. How do we know? Our publicists make thousands of calls to the media every week and they have for 30 years. During that time, our publicists have persuaded countless reporters and producers to publish, post and air stories about our clients' products. Imagine how your sales would increase if your agency was arranging hundreds or even thousands of media stories for you.

    We are the marketing professionals who can introduce your product to the right media contacts. And the best part is, we only charge if they do a story. Our clients love the accountability of our nationally trademarked Pay Per Interview Publicity® pricing model. Isn’t that what you want from a marketing agency? Nothing will increase your sales more than favorable media coverage. Nothing.

 

An Interesting Success Story

Creating a Phenomenon 

The Breathe Right Story

You’ve probably heard of Breathe Right, the strips worn on your nose to help you breathe more easily.  What you probably don’t know is that PR played a very significant role in launching Breathe Right. When Dan Cohen first approached us, he had a new medical device that was awaiting FDA approval and he lacked the budget for a large advertising campaign. We helped him reach his audience through a multi-phased, strategically implemented PR campaign. Our campaign helped build a virtually unknown product into a national cash cow brand. Contact us today to discover how we can help your product reach your market and grow your sales.

Download the Breathe Right White Paper

 

So, what’s it cost?

publicity estimate

 

No matter what the product or who the client, eventually our conversations come down to these two questions:

  1. “How much media coverage can you arrange for our product?”  
  2. “What would it cost?”

We’ve got the answers. Call us at 952-697-5269 or complete this form. We look forward to hearing from you.

By completing our form, you agree to receive future communications. 

 

Health & Nutrition Division 

Experience Matters

Since 1988, Media Relations Agency Partner and Director of the Health and Nutrition Division Mike Danielson has orchestrated hundreds of the health, nutrition and nutraceutical industry’s most successful consumer and business-to-business promotional campaigns. You simply won’t find anyone who has more practical marketing knowledge and industry contacts than Mike. He routinely develops and manages multi-million dollar marketing campaigns designed to drive product sales and awareness.

PR industry

Mike Danielson

Partner and Director of the Health and Nutrition Division

Hear Mike talk about the work he does for his clients.

 

Media Relations Agency is much more

than amazing media coverage

 

 

Our extensive experience coming up with winning story ideas and integrating them through all promotional mix channels makes us a hybrid agency like none other. We have a nationally trademarked name for our high standard of content,  Media-grade Content®. That’s content that meets the expectations of the reporters and producers we are on the phone with every day. Media-grade Content® is the type of story deemed worthy of their audiences’ time and interest. We apply the high standards we have learned from arranging media coverage to all of the services we provide including website development, digital advertising campaigns, social media management and creative content production.

 

My New Upcoming Book

 

The CEO's Guide to Marketing

 

 

marketing

 

Dear fellow CEOs,

It’s disturbing how little most marketers know about marketing. Pick a couple terms used in this book and ask a few people on your marketing team to explain them. They are basic terms, yet most marketing “professionals” won’t be able to give you the correct definitions.  

Imagine asking the folks in accounting about some basic accounting terms and finding out you’ve stumped them. Next, imagine your accounting team has no real process they follow. I bet you’d feel the life drain out of you.

Now consider this: You can maybe wring another 20% more sales out of current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development—which you’ve entrusted to a marketing team that can’t even define a few simple marketing terms.

Before you get upset, realize that most of your team probably doesn’t have a marketing degree. Many are graphic designers, writers, techies, or good employees who got promoted into marketing from an unrelated field. This book is going to be extremely helpful to them.

Strategic Aimed Marketing (SAM 6™) is a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective. It eliminates any confusion about marketing and creates a unified team that’s laser-focused on producing campaigns that get results.

Following  the SAM 6™ process means guesswork and ambiguity are gone, marketing plans are clear and concise, team members have clear direction, and most importantly, your promotions’ effectiveness skyrocket due to orderly, clear and attention-getting messages that are expertly delivered.

SAM 6™ is the process I developed for my agency, and now, it can be the process used by your team.

I suggest you buy a copy of this book for yourself first. You need to have a firm grasp of what your team should know and the process they should be following. This book will give you that. Then buy copies for your staff and have them read it until they can teach it.

Lonny Kocina Signature

Lonny Kocina
CEO and Founder
Media Relations Agency

 

Free Offers & Resources

01

Free Publicity Estimate

Do you know how many reporters and producers would like to have a story about your product? Let the publicists who have arranged tens of thousands of media interviews give you their opinion. It’s probably more than you think.

Read More

02

How to attract more web traffic and get more leads

We’re offering free website reviews for the first five companies that request one each month.

Read More

03

From small-town company to national brand; What PR can do for you: The Breathe Right Story

This white paper explains how we helped turn an unknown product into an iconic brand using a strategically implemented PR campaign.

Read More

04

Special report: Which media do Americans use most?

Get the stats. Our written analysis of the latest Nielsen study will help you make an informed decision on where to spend your marketing dollars.

Read More