If you are seeking to introduce a new product or expand your market share, read on.

It all begins with Pay Per Interview Publicity®.


Your product or service has a story to tell. If the public hears it, they will buy. That’s what our hybrid agency is all about: Helping clients tell their stories.  

At Media Relations, Inc., we start by arranging media coverage for your company, product or service. Then we share that publicity through websites, social media and other digital channels. We also strategically use digital and keyword ads to lead people to your stories. This creates a treasure trove of what we call “media-grade” content ‒ content the media would deem worthy of publication.

And we price most of our services based on performance measures, not hourly fees. Clients love the accountability of paying per media story we secure or post we write. Our agency has done millions in business every year since 1987 and many clients have been with us a decade or longer.  

Our onboarding process is straightforward. We meet with clients, learn about their products, make a plan, and then contact the media to work on arranging stories. Once the stories run, technology allows them to become a living testament that can be shared almost endlessly. 

 In this video, CEO Lonny Kocina explains our approach and why it works.  

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

Watch How We Go the Extra Mile to Tell Your Story

“Our job is to know and get to understand our clients, so we can share the amazing stories of their companies and their products,” explains Mike Danielson, head of the Health and Nutrition division here at Media Relations. “Getting to know clients always includes a deep dive review of all relevant materials, and sometimes assembling a team of third-party experts who travel with me to tease out and document significant, news-worthy materials we can use when working with the media.

“We’ve earned the media’s trust because we’ll travel the world to bring them relevant, factual information that resonates with their audiences.

“Having interesting visuals is an advantage when it comes to arranging media coverage. All companies have stories to tell. You do, too. We love helping our clients discover, develop and share their stories. So give me a call and let’s discuss.” Please pick up the phone right now and dial 952-697-5269.

Mike Danielson

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

What Media Coverage Can Do for Your Company and Products

Our proven strategies have helped launch multi-million dollar businesses and empowered big-name clients to expand their market share. We’ve also helped create strong consumer demand for entirely new product categories. No agency or PR firm knows more about getting and leveraging publicity, or has arranged more media stories, than we have.

Rhoda Olson of Great Clips

Great Clips CEO Rhoda Olson shares how the media stories arranged by Media Relations help her customers understand the benefits of new features that Great Clips offers, such as an online check-in system. Media stories help her franchisees connect with their communities. She says, “I also like media coverage because of its massive reach and its low cost per impression. Dollar per dollar, it’s a really smart use of some of your marketing budget.”

Media Relations CEO Lonny Kocina steps back in time to share how our agency helped to launch Breathe Right Nasal Strips, and introduces a news clip sharing the story of Breathe Right founder Dan Cohen.

As Lonny explains, Breathe Right’s Dan Cohen “admits he didn’t have millions to spend like the big pharma companies, but he was also certain if we could just get him in front of reporters and producers where he could tell his story, he’d get both customers and distribution. And he was right.”

To learn how to receive a free paper outlining the strategies behind Breathe Right’s success, click here. You’ll also receive a free consultation including tactics for telling your story through all promotional channels.


You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

Meet Two Key Opinion Leaders Who Help Tell Our Clients’ Stories

Audiences pay attention to experts. That’s why trusted industry experts help tell our clients’ stories in the media. These media-savvy key opinion leaders are embraced by reporters and producers because of their excellent credentials and interview skills.

Holistic pharmacist and health writer Sherry Torkos is one of the experts who promote our clients’ products in media stories. In this video, she says of our Media Relations team, “They’re professional, they’re passionate, a very high level of credibility, they really stand behind their values, and they leverage their strong connections in the media to help get out their clients’ message in a professional and credible manner.”

Alternative medicine expert Dr. Bryce Wylde also explains our clients’ products in media stories. In this video, he compliments his positive working relationship with the team at Media Relations, Inc. He describes us as “a firm that has been really leading in the industry.”

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

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Integrating Your Media Coverage

  • Media Coverage
  • Integrating Your Media Coverage
    You’ve seen examples of the media coverage we arrange for our clients. That’s just the start. We can show you how to use this media-grade content in all of your promotional channels – traditional and digital media, social media and websites – resulting in more impactful campaigns. It’s an efficient and effective approach to marketing.
  • Social Media
  • Integrating Your Media Coverage
    You’ll be amazed by how our social media team can prolong the impact of your publicity, drive website views and generate leads. We can show you how to take one piece of content, starting with your very first media placement, and extend it to your target audiences in numerous ways. With our syndication option, your stories will be more easily found in every channel.
  • Websites
  • Integrating Your Media Coverage
    We view your website as a marketing program’s strategic foundation, sharing your message with your target market through social media, email and search engines. Posting your media placements to your website brings increased traffic into your sales funnel, turning interested visitors into loyal customers.

    You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

    Leverage the Cutting Edge Expertise of Our Health and Nutrition Division

    We book more media in the health and nutrition arena than other agencies because we have built the right relationships using the right marketing tactics. Since 1988, Partner and Director of the Health and Nutrition Division Mike Danielson has orchestrated hundreds of this industry’s most successful consumer and business-to-business promotional campaigns.

    You simply won’t find anyone who has more practical marketing knowledge and industry contacts than Mike does. He has spent 25 years in the vortex of marketing helping some of the world’s best known companies launch and build highly profitable health and nutrition brands.

    Mike Danielson explains how Media Relations parters with their clients to better tell their story to the media.

    Felicia Stoler

    Felicia Stoler, DCN, MS, RD, FACSM is one of the experts who tell our clients’ stories in the media. She says, “I have worked with Media Relations for almost eight years. Whenever I encounter a new brand/product looking for improved publicity, I immediately connect them with Mike Danielson.”

    JJ Virgin

    JJ Virgin – bestselling author, fitness and nutrition expert, and media personality – also helps promote our clients’ products in media stories. She says in this clip, “One of the things that’s really helped me be successful is working with Mike Danielson at Media Relations.”

    JJ Virgin

    Nutrition myth-buster Jonny Bowden, PhD, CNS helps audiences learn about our clients’ products, as well. He explains, “I’ve worked with Mike Danielson and his crew at Media Relations for a number of years now and I can tell you that he’s the real deal. Mike knows as much about the health business as anybody I’ve ever met.”

    You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

    See the Results of Our Volunteer Work 

    We leverage our skills in gaining and repurposing media coverage to give back to our community. Take a look at the results of our efforts. 

    Kids n’ Kinship Director Jan Belmore describes the tremendous impact that media coverage has had on her organization’s donations, volunteer recruitment efforts and event participation.

    Hands of Freedom Chairman Brian Numainville discusses how his charitable organization leverages media coverage to bring its stories to an even larger audience.

    ClearCause Foundation Founder Sheryl Hill describes how media coverage has given her organization impactful visibility, why she’s invited back by media outlets, and how media stories have dramatically improved fundraising and event participation. 

    You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269