How to Use Media Coverage to Promote Your Company and Products

No agency or PR firm knows more about getting and leveraging publicity, or has arranged more media stories, than we have. Our proven strategies have helped launch multi-million dollar businesses and enabled big-name clients to expand their market share. We’ve also helped create strong consumer demand for entirely new product categories.

Rhoda Olson of Great Clips

Great Clips CEO Rhoda Olson shares how the media stories arranged by Media Relations help her customers understand the benefits of new features, and help her franchisees connect with their communities.

Media Relations CEO Lonny Kocina steps back in time to share how the agency helped to launch Breathe Right Nasal Strips, and introduces a clip by Breathe Right founder Dan Cohen.

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

The Places We Go

We’ve earned the media’s trust because we’ll travel the world to bring them relevant, factual information that resonates with their audiences. From coast to coast, Canada to Asia, we get face-to-face with news makers, so that our clients’ stories are multi-dimensional.

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

Meet Two Key Opinion Leaders Who Help Tell Our Clients’ Stories

Audiences easily relate to the trusted experts who tell our clients’ stories in the media. These media-savvy key opinion leaders are embraced by the reporters and producers because of their excellent credentials and interview skills.

More than 15 years after first being introduced to the Media Relations team, pharmacist and health writer Sherry Torkos describes how the team’s efforts have shaped her career.

Alternative medicine expert Dr. Bryce Wylde describes why the experience of working with Media Relations has made such a positive impression on him.

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

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How We Help You Tell Your Story

No agency or PR firm knows more about how to get publicity or has arranged more media stories than Media Relations, Inc. Not only is the original story great and seen by massive audiences, but because of the digital world it’s easy to re-purpose each story in countless ways. In this video, CEO Lonny Kocina explains how this works.

You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

Integrating Your Media Coverage

  • Media Coverage
  • Integrating Your Media Coverage
    You’ve seen examples of the media coverage we arrange for our clients. That’s just the start. We can show you how to use this media-grade content in all of your promotional channels – traditional and digital media, social media and websites – resulting in more impactful campaigns. It’s an efficient and effective approach to marketing.
  • Social Media
  • Integrating Your Media Coverage
    You’ll be amazed by how our social media team can prolong the impact of your publicity, drive website views and generate leads. We can show you how to take one piece of content, starting with your very first media placement, and extend it to your target audiences in numerous ways. With our syndication option, your stories will be more easily found in every channel.
  • Websites
  • Integrating Your Media Coverage
    We view your website as a marketing program’s strategic foundation, sharing your message with your target market through social media, email and search engines. Posting your media placements to your website brings increased traffic into your sales funnel, turning interested visitors into loyal customers.

    You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

    Our Health and Nutrition Division

    We book more media in the health and nutrition arena than other agencies because we have built the right relationships using the right marketing tactics. Since 1988, Partner and Director of the Health and Nutrition Division Mike Danielson has orchestrated hundreds of this industry’s most successful consumer and business-to-business promotional campaigns.

    Mike Danielson, Partner and Director, Health and Nutrition Division

    Mike Danielson

    Partner and Director,

    Health and Nutrition Division

    Felicia Stoler

    “I have worked with Media Relations for almost eight years. Whenever I encounter a new brand/product looking for improved publicity, I immediately connect them with Mike Danielson. Everyone at Media Relations is a joy to work with. We have had a lot of fun over the years, which is a great way to feel about one’s work!” – Felicia Stoler

    JJ Virgin

    JJ Virgin – bestselling author, fitness and nutrition expert, and media personality – reveals how the relationships and connections orchestrated by Media Relations have benefited her career.

    JJ Virgin

    Nutrition myth-buster Jonny Bowden, PhD, CNS, reveals why he feels good about working with the Media Relations team to educate the public about health and nutrition topics.

    You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269

    Our Volunteer Work

    Nearly every employee is involved in some sort of community outreach, using company time and resources. Through our pro bono and hands-on work, we are sharing our skills with worthwhile causes.

    Kids n’ Kinship Director Jan Belmore describes the tremendous impact that media coverage has had on her organization’s donations, volunteer recruitment efforts and event participation.

    Hands of Freedom Chairman Brian Numainville discusses how his charitable organization leverages media coverage to bring its stories to an even larger audience.

    ClearCause Foundation Founder Sheryl Hill describes how media coverage has given her organization impactful visibility, why she’s invited back by media outlets, and how media stories have dramatically improved fundraising and event participation. 

    You Are Just a Click or a Phone Call Away From the Best Publicity You’ve Ever Had 952-697-5269