Why your content marketing strategy must include media coverage

As do most business professionals, you probably package your marketing messages in a variety of content. You may post blogs, create videos, and assemble guides and tip sheets. These are all good ways to capture the attention of ad-wary consumers. But there’s one content marketing strategy you are almost certainly missing: media coverage. Here are five reasons to include media coverage in your content marketing strategy:

1. Media coverage is credible and impressive. In media stories, a third party presents your message for you. Publicity shows consumers that reporters or producers find your product noteworthy. Publicity gives your product celebrity status.
2. Media coverage can be re-purposed in an almost endless number of ways. After your media stories run, they become marketing assets you can use repeatedly. Post them on your website. Send them in marketing letters. Share them on social media. Hang them on your office wall. You’ll be surprised how many times you can use them in your marketing.
3. Media coverage is engaging. Ratings and readership are vitally important to journalists and producers. They need to make their stories attention-getting. When your product is featured in a media story, you know the story will be striking.
4. Media coverage reaches a massive audience. Television programs, radio shows, and print and digital articles can reach tens of thousands of people. National news coverage can reach even more. Publicity helps you teach a huge audience about your product’s benefits.
5. Media coverage is attainable and affordable. Our agency has arranged tens of thousands of stories for our clients. Our publicists call the media relentlessly to get our clients the publicity they seek. And because we offer Pay Per Interview Publicity^®, our clients pay for results. They pay per story we arrange, not per hour we work.

Media coverage is content gold. Media stories are colorful. They’re appealing. They’re professional and polished. They attract consumer attention. They deliver useful, relevant information. Media coverage is the kind of content that sparks sales. And it is attainable at a reasonable cost.

Think of me as your direct line to media coverage. I’ve helped many clients get started promoting their products with publicity. Call me at 952-697-5269 or complete our form. I’ll tell you how much publicity I think we would be able to arrange for your product. And, I’ll tell you how much it would cost. My clients have found this to be a great untapped promotional opportunity.