Marketing in Action Earned Media Coverage Public Relations (PR)

Trade magazine article keeps client’s brand name at top of mind

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In this article

    For our clients in highly competitive industries, it is essential that we help them maintain visibility in the major trade publications. We know what’s planned for each publication’s editorial calendars, and we look for every opportunity to contact trade magazine editors with story ideas.

    This lead supplier news article in the trade magazine Snack Food & Wholesale Bakery announced our client’s latest ingredient distribution agreement. This specific ingredient improves the texture and shelf life of snack foods and baked goods. The article reminds food manufacturers about the brand and tells them where to source it.

    The value of trade magazine publicity

    Trade publications are an excellent channel for reminding decision makers within your industry about the opportunities that your product or service is creating for them. A solid trade media campaign is much like a jigsaw puzzle. Some placements are a paragraph or two. Others are in-depth feature articles. The pieces may be different, but each is crucial to building your brand image and reputation in the minds of your audience.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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