Two Media Relations’ clients were thrilled when we arranged for their products to be mentioned in an interview conducted by Fox News Senior Managing Health Editor Dr. Manny Alvarez. Dr. Alvarez, a respected media member, has covered hundreds of stories for Fox News. To arrange this interview, posted on Foxhealthnews.com, our Publicist Krista Wignall played off the seasonal angle of cold and cough which was then developed into a smart, creative segment called Making Over Your Medicine Cabinet. Krista uses her television producing background to always find the great hook.
This segment, which features several Similasan products as well as Sunfiber, is a flawless example of how we can tell our clients’ stories in creative, interesting ways that capture the audiences’ attention. It demonstrates one of our key values, ingenuity. Click here to view.
Our team spends hours each day working on securing national publicity for our clients. Our publicists are thoughtfully designing attention-grabbing pitches that are grabbing the interest of the national media editors, producers and on-air personalities. They dig deep to find the right person to contact and use their ingenuity to turn clients’ stories into newsworthy ones that are irresistible to the media.
We love doing this for our clients, so if you want a new idea or spin on your story, give Krista a call: 952-697-5251.
