Through online marketing, we can often enable our clients to reach, and sell to, very specific target demographics. Like their print counterparts, many online niche magazines cater to well-defined readerships. Lifestyles After 50 is such a magazine. While there is also a print version that reaches more than 50,000 Floridians, its online version is read by more than 100,000 people age 50 and above.
This is ideal for one of our clients, who markets almost exclusively to Americans above age 65 and their adult children. We arranged for this full-page feature article to appear in the online edition of Lifestyles After 50. Since this client’s marketing campaign has a substantial educational component, we were thrilled that the client was given so much space to explain his company’s product and services. It put him in front of the people who stand to benefit the most from what his company does.
There’s a lot of talk in the PR industry about targeted marketing campaigns. This is an example of how it is done successfully.
