Modern Line Furniture – Case Study
Red, white and ranked.
Our strategies are boosting awareness of an American furniture manufacturer.
When a U.S. commercial furniture manufacturer Modern Line Furniture approached Media Relations Agency, they faced a familiar but pressing challenge: standing out in a market flooded with overseas competitors.
With supply chain and quality issues reverberating across the industry, this American-made brand has a unique edge: domestic production with reliable lead times and high-quality craftsmanship. But they needed help getting the word out.
Through a strategic mix of media outreach, targeted backlink-building and SEO-optimized content, we positioned this client as a go-to resource for commercial furniture buyers frustrated by international alternatives.
The Challenge
Our mission was twofold:
- Increase awareness of the brand’s Made-in-America advantages, especially among interior designers and procurement professionals in the company’s targeted industries.
- Improve online discoverability, both in trade publications and through organic search, to capture leads of those actively seeking dependable suppliers with shorter lead times, greater customization options and exceptional customer service.
This project’s success hinged on our ability to start saturating targeted digital media resources with Modern Line Furniture’s name and unique story.
Our Approach
Our Strategically Aimed Marketing system enables us to customize our PR strategies, while ensuring that all of our efforts are fully aligned with the client’s unique goals and objectives.
Our strategies included:
Backlinks
Our team identified and actively pursued a substantial list of prospective domain backlinks. We personally reached out to each domain owner, which was both labor-intensive and successful.
Media coverage and guests posts
Using multiple angles, we prepared SEO-optimized content then arranged for Modern Line Furniture’s story to appear in numerous high-value publications, which we identified based on their influence in the target markets. Each story highlighted the advantages of U.S.-based manufacturing, including faster prototype delivery, high-quality craftsmanship and a commitment to supporting local industries.
Competitive analysis
We also reviewed competitors’ backlinks, searching for additional opportunities.
The Results
The campaign strengthened Modern Line Furniture’s visibility and authority within a highly competitive manufacturing category, where credibility and long-term discoverability matter more than short-term spikes.
Through targeted earned media and strategic SEO execution, Modern Line Furniture secured 17 media placements across relevant publications and generated 950 high-quality backlinks, significantly expanding the brand’s digital footprint. These placements helped position the company as a leader in American-made furniture while supporting sustained search visibility for high-intent keywords.
Beyond coverage, the campaign delivered durable value. Improvements in rankings, domain authority, and referral traffic created a foundation for ongoing discovery by architects, designers, and buyers actively seeking American-manufactured furniture solutions.
17
Media Stories
950
High Quality Backlinks
Working with the team at Publicity.com has been such a great experience for us. From the start, they really took the time to understand our brand, what we do, and what makes us different — and they found creative ways to tell our story in a way that truly connects.
They’ve helped us get the kind of media exposure we were hoping for. Whether it was writing strong press releases, securing media features, or just being there to bounce around ideas, they’ve been responsive, reliable, and genuinely great to work with.
What we appreciate most is that they don’t treat us like just another client. They’re thoughtful, strategic, and always looking for ways to add value. It feels like they’re part of our team, which is exactly what we were hoping for when we started this partnership.
Vlad Spivak – Modern Line Furniture
The Results
The campaign strengthened Modern Line Furniture’s visibility and authority within a highly competitive manufacturing category, where credibility and long-term discoverability matter more than short-term spikes.
Through targeted earned media and strategic SEO execution, Modern Line Furniture secured 17 media placements across relevant publications and generated 950 high-quality backlinks, significantly expanding the brand’s digital footprint. These placements helped position the company as a leader in American-made furniture while supporting sustained search visibility for high-intent keywords.
Beyond coverage, the campaign delivered durable value. Improvements in rankings, domain authority, and referral traffic created a foundation for ongoing discovery by architects, designers, and buyers actively seeking American-manufactured furniture solutions.