A story makes products memorable. This M Magazine article that I arranged tells why Rider McDowell, the co-owner of Pine Brothers Throat Drops Company, will donate Pine Brothers Charity Press proceeds to a cancer research program. Media stories humanize our clients and illustrate their products’ significance in a way that goes beyond mere facts or slogans. Promote products with media coverage to tell audiences your story.
This article explains that Pine Brothers Charity Press raises funds for research at the medical center that helped McDowell’s son survive cancer. When readers see Pine Brothers Charity Press books on Amazon.com, they won’t see just colorful illustrations. They’ll likely be reminded of McDowell’s son. Some readers may go online and order these books to support this cause. When they buy these books, they’ll become part of the story. They may tell the story to their friends and family to help explain their purchase.
Media stories give your audiences characters or situations with which they can identify. Media stories give time and space to explain your product’s significance and benefits. As a publicist, I can help you build a compelling story. I ‒ and the other publicists on my team ‒ co-produce stories with the media. We think of story angles that are attractive to well-chosen media outlets.
Your product has a story to tell. Call me directly at 952-697-5250 or complete our contact form. I truly enjoy speaking with new contacts and I love helping people promote their products. Let’s talk about how media coverage can tell your story.
