We find opportunities to arrange in-depth articles and interviews that distinguish our clients’ products from those of their competitors. One avenue we often use is web marketing, which gives additional space for storytelling and hyperlinks that support key points. The stories we secure enable clients to discuss their products’ finer points.
The trick with securing media placements is framing the stories so that they are informative without being commercialized. That’s what I did when I contacted Examiner Online editors with background information on people’s growing interest in natural allergy relief. Once I had their attention, we worked together on an article that featured several natural solutions to over-the-counter alternatives and that profiled one of our client’s products. This article reached almost 12 million people, at the height of allergy season.
If your want your product carefully described and positioned in the media, give me a call: 952-697-5240
