Coordinating effective TV publicity means corralling a lot of moving parts. In the case of this KARE 11 TV segment, we had to ensure that in 3:42 minutes, we communicated as much about the client’s healthy food expertise as possible. We did this by creating a fun, timely interview demonstration with supportive talking points and visuals. While the media are experts at drawing information out of a guest, we want to make their jobs easier so that the guests are welcomed back in the future.
No matter how you measure it, this segment – which made 50,000 impressions – was a success. Key messaging included the company name, an interview with the company’s spokesperson, discussion of their product (in this case, a thriving food co-op), a variety of colorful visuals, as well as mention of the client’s website and physical address.
The icing on the cake: they managed to communicate all of this in a conversational manner. That’s one of the best kinds of PR because it makes it easier for the audience to connect with the guest. We are very detailed in our approach to a media booking so that we can consistently deliver this caliber of media coverage.
If your TV publicity is falling short on any of these details, or if you’re not even getting TV publicity, you might want to consider trying us with a project. You’ll like working with us, and you’ll like sharing our professional results with your customers, employees and stakeholders.
