Christmas fitness gift angle appeals to news station and last-minute shoppers

nan

In this article

    Our team pitches stories so successfully because we understand people and their behavior. Producers at Colorado’s Best TV couldn’t resist our pitch about last-minute Christmas present ideas. They ran a segment focused on the perfect fitness gifts for exercise lovers that included Bioenergy Ribose, a natural way to increase sustainable energy.

    Even though the station’s audience doesn’t include many Olympic athletes, Lindsay knew that countless people struggle with low energy: parents, students, those working overtime and more. As an added bonus, suggesting simple last-minute gifts took a huge weight off of energy-drained viewers’ shoulders.

    Article by Robin Miller, Editor-In-Chief, SAM 6 Pro

    Robin Miller coordinates content development across newsletters, social media, websites, blogs and press releases at Media Relations Agency. She specializes in interviewing clients and spokespeople, uncovering their stories, and translating complex ideas into clear, compelling, media-grade content. Robin is known for her ability to shape messaging so it resonates with the intended audience, ensuring clarity, relevance, and persuasive impact. An IABC- and Mercury-award winner, she brings a diverse professional background to her work, including practical experience in the health sciences, which allows her to accurately interpret and communicate scientific and technical information for mainstream and trade media. Robin also brings a strong understanding of modern digital marketing requirements, ensuring content not only reads well, but aligns with evolving platforms, regulations, and best practices.

    Leave a Comment