Over the course of the next two and-a-half weeks I am going to share with you the 17 tips my staff has compiled to make you look like a media pro. Hopefully they will help you feel confident and prepared when the spotlight shines on you.
Tip 2: Assume the Microphone Is On At All Times
Once you sit down, assume the microphone is on and the interview has started unless otherwise told. Don’t make the mistake of talking to the host as you head to a commercial break, or swearing in relief when you think you’re off the air.
Example A famous television personality appeared on a morning show to promote a special program airing that night. Neither his producer nor the station let him know he was already on the air. Fortunately, he didn’t say anything to embarrass himself, but he felt silly because he wasted a lot of time, rather than talking about the TV special he was supposed to be promoting.
