Many sports and fitness fans scrolling Yahoo’s news headlines recently came across this publicity we’d arranged for one of our clients. Even better, the home-page snippet used by Yahoo got to the heart of the client’s mission. Clicking on the link brought the estimated 68 million readers to highlight coverage of our client’s annual conference. Yahoo news publicity is just this client’s most recent media coverage.
We have also arranged publicity for this client in Yahoo news’ Health section, as well as in such prestigious publications as Shape Magazine, the Chicago Tribune, USA Today, Huffington Post, Washington Post, Muscle & Fitness, O Magazine, many major TV stations around the country … and dozens of other reputable media outlets.
This is a good example of how we become an extension of our clients’ marketing department. We are always watching for opportunities to insert our clients’ stories into planned media coverage, in addition to giving reporters and producers ample reason to do stand-alone articles and segments based on our clients’ expertise.
I enjoy having a variety of clients. Over the years, it’s enabled me to become an “expert” in a number of interesting industries.
