What is the value of a blog for business?

Content Marketing

In this article

    There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434 percent. Blogging promotes your products, draws people to your website and builds trust in your business. Ask Publicity.com about our free blog audit.

    Think of blogging as an interest-earning investment

    The business benefits of blogging accrue over time. The greater the frequency and higher value of your content, the faster you’ll see the returns.

    What won’t yield many benefits? Blogs that repeat information that can easily be found elsewhere; blogs obviously stuffed with keywords; poorly written content; and/or a blog section on your website that’s been languishing untouched for months.

    We get it. It takes time to write interesting, relevant original content that positions you as a leader. And interruptions are a given. It can be challenging to focus on your writing when your other responsibilities also need your attention.

    Watch what happens when you put Publicity.com in charge of your blog.

    What Publicity.com offers you

    Our content marketing team, which includes writers, SEO and other digital marketing specialists, will help you identify the right topics and keywords, and to maintain a consistent blogging schedule. By applying our Media-Grade Content® method, we will write quality content that resonates with the people most likely to buy your product.

    Our team also has the skills to optimize content for even greater visibility and implement even more proven tactics to draw more attention to your blog and your website.

    Start by using this form or calling 952-697-5269 to ask us for our free blog audit. We will conduct a 5-point assessment of your blog then schedule a call with me to review our results and recommendations, and answer any questions you may have about blogging for business.

    Article by Robin Miller, Editor-In-Chief, SAM 6 Pro

    Robin Miller coordinates content development across newsletters, social media, websites, blogs and press releases at Media Relations Agency. She specializes in interviewing clients and spokespeople, uncovering their stories, and translating complex ideas into clear, compelling, media-grade content. Robin is known for her ability to shape messaging so it resonates with the intended audience, ensuring clarity, relevance, and persuasive impact. An IABC- and Mercury-award winner, she brings a diverse professional background to her work, including practical experience in the health sciences, which allows her to accurately interpret and communicate scientific and technical information for mainstream and trade media. Robin also brings a strong understanding of modern digital marketing requirements, ensuring content not only reads well, but aligns with evolving platforms, regulations, and best practices.

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