Back in 1992 when Dick Youngblood first wrote about Media Relations in his popular Star Tribune column, we were the up-and-coming agency getting results by being a little different. Okay, a lot different. We were the mavericks. The rogues. We still are.
While other agencies were faxing one-size-fits-all press releases, we were taking phone calls from TV and radio stations looking to us for story ideas. Those were the days when we were booking clients on Joan Rivers, Sally Jessy Raphael and Geraldo. We even arranged media coverage for our more … uh … novel … clients including an Elvis channeler.
The players may have changed but we’re still doing what we do best. We’re taking calls from The Dr. Oz Show, from the network morning TV shows and from Sirius Radio producers who all want to work with us on story ideas.
And if you are curious about the Elvis channeler? He has since left the building. But he expressed his gratitude to us by saying (with his famous lip curl): “Thank you. Thank you very much.”
Media coverage is still one of the best ways to tell your stories. By working with us, you’re choosing an agency that’s willing to bend a few rules and to try different tactics that will get you noticed. Call us at 952-697-5200 to get started.
