How can you get your company’s story in the news? As important: How can you guarantee that if you hire a PR agency, the investment will result in media coverage? Some agencies get paid to try. Media Relations gets paid for results. It’s the smart way to buy media coverage. We pioneered the Pay Per Interview® model more than 30 years ago. While other agencies are now trying to follow in our performance-based footsteps, they can’t duplicate our experience or extensive list of trusted media connections.
When you only get paid if you deliver media coverage, you must have a great process or you’ll quickly be out of business. Our team routinely follows Strategically Aimed Marketing, or SAM 6®, a logical six-step process that ensures we have everything in place before we ever start creating content and contacting reporters. We are also ISO-compliant. Clients love our accountability and results, and many have been renewing their contracts with us for 20+ years.
We also don’t use wire services or simply email press releases. We work with the individual media outlets to develop stories that appeal to their audiences while also enabling us to communicate our clients’ value points.
Each week, our publicists (most of whom formerly held positions in the media) have hundreds of telephone conversations with local, regional, national and digital media outlets. Our connections are so strong that the media outlets also contact us when they need to source content because they know they can trust us to provide them with high-quality materials that will appeal to their audiences.
We serve an international client base and have represented a lengthy list of industries. We can understand and relate to your mission, service and products. Your publicity team would be all seasoned publicists. We are also consumers. We know how to look at the product from multiple perspectives.
The smart way to buy media coverage is to trust your marketing budget to an agency that guarantees results. Let’s talk about how much media coverage you can realistically expect to get for your business. Because we’re paid for results, we’re not going to promise you more than we can deliver. Call us at 952-697-5269 or complete this form.
