Building strong relationships with the media might be the most important part of my job. Recently, I worked closely with Minnesota Good Age editors to garner publicity for Baywood Home Care that appealed to the real-life concerns of Baby Boomers and their elderly parents. After securing a placement in the magazine’s February 2014 issue, the editors and I began collaborating to ensure that the article’s content fit with their reader demographic: Women and men ages 50 and older.
Working with our client, we developed appropriate content that also highlighted Baywood’s key messages including its years of expert knowledge and flexible services. This exciting process challenged my creativity and gave me deeper insight to our client’s story. Our collaboration helped 69,000 Minnesotans become more aware of how to make their homes a safe place to recover from surgery or illness, or age gracefully with personalized home care. I’m excited to use everything I learned for future Baywood media placements.
Are you looking for a communications specialist who will collaborate with the media while keeping your story true to its roots? Give me a call: 952-697-5221
