This article I arranged for the National Strength and Conditioning Association (NSCA) showed 627,352 Men’s Fitness Online readers that our client can help them pursue their fitness goals. Media coverage can bring your message to a massive audience. This may be a little-known secret, but it’s very possible to promote your product with media stories. With Pay Per Interview Publicity®, we make publicity a cost-effective option.
In this story, NSCA Coaching Performance Coordinator Doug Berninger, CSCS, provided tips for mastering basic strength-training moves. This showed that our client has the expertise to help fitness fans pursue their goals. The article provided a link to the NSCA website, making it easier for readers to learn more.
I read an article the other day telling businesspeople not to hire a PR firm to promote their products because PR firms charge large retainers but might not successfully arrange stories. I sympathize with any marketers who have experienced that situation. That’s not the business model our agency uses.
We charge per story we arrange. We want to get paid, so our publicists work very hard to arrange media coverage for our clients. We pick up the phone and make call after call to journalists and producers. We craft story angles which appeal to individual media outlets. We co-produce stories with our media contacts. Getting our clients the publicity they seek is vitally important to us.
Many marketers haven’t seriously considered promoting their organization or product with media coverage. Pursuing publicity may seem risky or uncertain to them. Some people may not be aware media coverage is a possibility. But we’ve made media coverage cost-effective and even fun.
Call us and tell us what product or service you offer. We’ll let you know if there are steps you can take to be more media-friendly. We’ll go over pricing with you. And our publicists can get started calling reporters and producers to tell them your story. Complete our online form below or call me directly at 952-697-5250. I’ve been arranging media coverage for years and I would love to help you promote your product with publicity.
