Our PR team is always monitoring trends and thinking of appealing topics to win the media’s interest. That’s how I helped arrange this Alabama television spot for one of our clients, a well-known chain of hair salons. For this four-minute client appearance, I worked with a producer on a segment about hairstyles for New Year’s Eve. With many hair salons fighting for media coverage, I suggested a well-timed topic, not just a generic hair segment.
As PR experts, we think of details that make our clients’ stories more attractive to the media. Before I suggested that a stylist appear on air, I made sure that she had media experience and would be a great fit for the television spot. Because we take extra effort to plan, our PR stories benefit both the television station and our clients. This television spot showcased our client’s expertise, website and locations. Our client’s messages reached about 60,000 people.
Our agency has arranged tens of thousands of media stories. We’ve been in business about 30 years. We have the PR experience to know how to arrange media-grade stories that will meet the media’s standards for what will engage their audiences. This experience translates to more publicity for our clients.
