Cause marketing enables us to book client on Houston TV news

This client’s involvement in cause marketing gave us a very strong reason to arrange this live TV news segment in the Houston market. While the focus of the segment was on the client’s participation in the Adopt-A-Classroom program, the client’s products were prominently displayed, and the news anchor allowed time for the spokesperson to reference those products by brand name.

Cause marketing is a strategic marketing partnership between a business and social cause. In this case, our client is helping to provide local teachers, students and parents with school supplies. This program is a tangible demonstration of the client’s values, and is helping to expand its loyal fan base. People want to shop at companies that give back and that are proactively improving their communities.

If your company currently has, or plans to start a cause marketing program, don’t miss an opportunity to tell your story through traditional publicity and social media. Call us to get a marketing program in place.

Written by Lindsay Helgeson

Lindsay is an experienced publicist, and is fabulous about ensuring that no detail is missed. Her background in TV production gives her a unique perspective: she used to be the one looking for new and interesting stories. Now she’s on the other side, pitching story ideas on behalf of our clients. She has booked clients in an impressive list of publications including Upscale Magazine, Southern Living, Fitness RX for Women and the Los Angeles Times.

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