This client’s involvement in cause marketing gave us a very strong reason to arrange this live TV news segment in the Houston market. While the focus of the segment was on the client’s participation in the Adopt-A-Classroom program, the client’s products were prominently displayed, and the news anchor allowed time for the spokesperson to reference those products by brand name.
Cause marketing is a strategic marketing partnership between a business and social cause. In this case, our client is helping to provide local teachers, students and parents with school supplies. This program is a tangible demonstration of the client’s values, and is helping to expand its loyal fan base. People want to shop at companies that give back and that are proactively improving their communities.
If your company currently has, or plans to start a cause marketing program, don’t miss an opportunity to tell your story through traditional publicity and social media. Call us to get a marketing program in place.