It can be tough to get the media to attend or cover annual conferences and events. They are inundated with invitations, so organizations really have to stand out and work hard to gain their attention. Publicist Sallie Crowl has proven once again that she knows how to make this happen.
Thanks to Sallie’s well-executed media outreach, the National Strength and Conditioning Association’s recent annual conference in Las Vegas was attended by the national media. She also secured coverage during and after the event with media such as the LA Times, Fitness Magazine and FOX Sports radio. In fact, Sallie has arranged for Seahawks quarterback, Brady Quinn, to do an interview this week with a major network. Click here to listen.
The hot desert weather didn’t stop the media’s interest in seeing all that this conference had to offer. There were celebrities, workout demos and cutting-edge, mind-blowing fitness and sports industry presentations. There is a lot of hard work and creativity that goes into pitching events. We could not be more pleased with the outcome! If you have an event that needs and deserves media attention, timing can be crucial. Call Heather at 952-697-5269 for details.
