We focus a lot on extending the value of our clients’ trade show participation by making their news discoverable long after the event is over. With thousands of event-related stories vying for the media’s attention, here’s how we made sure our client earned coverage.
New Hope 360 produces Engredea, one of the largest health and natural products events, and maintains an active informational website with more than 30,000 monthly visitors. We learned that our client planned to exhibit at Engredea 2014, and that they would be sharing research news about how their ingredient may address America’s obesity epidemic.
Knowing that obesity is by far one of this industry’s most important topics, I immediately contacted New Hope 360’s editors to explain why this research news should also be highlighted in their online show coverage. The result was a full-page article on the research that appeared as part of the Engredea 2014 coverage. This online article extends the reach of our client’s information far beyond those who stopped by their booth during the event.
If you want to see how the Media Relations team can increase your story’s staying value, give me a call: 952-697-5216.
