We’ve all heard the term “shop local”. This hair salon client has more than 3,500 locations across the U.S., and wants media coverage in multiple markets to connect viewers with their nearest location. This segment at WGHP reassured Greensboro, North Carolina moms that the local staff has strong expertise in children’s hair.
On-air demos, such as this one, really draw in the viewers (in this case, about 52,000 of them). We thoroughly prepped the client’s representative, so that she felt very comfortable in front of the TV cameras. Then we mapped out the segment so that it was thorough, informative and flowed easily. In about 3.5 minutes, she mentioned several products by name, demonstrated her proficiency in kids’ hair styles, and had enough time remaining to show the host how to handle a tough dilemma: removing chewing gum from hair.
Media segments like this one on WGHP need an experienced driver, and I have been taking the lead on this and similar projects for many years! Call us to learn more about our processes. Perhaps my next call to WGHP producers will be about your business.
