As a member of the National Federation of Independent Business (NFIB), Robin Kocina is frequently called upon to extend her business savvy to other business owners. This time, her expertise resulted in her making the cover of the organization’s national magazine.
In today’s tight job market, it may be tempting to try to get family members hired into your place of business. But is that the wisest move? Editors of the national My Business Magazine, published by the NFIB asked Robin, co-owner with husband Lonny of Kocina Branding & Marketing Companies (KBMC), for her advice. The article appears in the magazine/s September/October issue.
Robin responded, “Ultimately, decisions must be based on what’s best for the long-term health of the company. We have some really good people here that will probably run divisions someday,” she adds. “It has to be the right people for the job, whether they’re family or not.” The Kocina’s son Jason is President of Checkerboard Strategic Web Development, which is a part of KBMC.
