One of the hottest financial topics today is life settlements, and we’re making sure that our client is included in as many of the media’s discussions as possible. A good example is this national article that appeared on Bankrate.com, which taught three million readers that their life insurance may be a hidden source of cash during their retirement years. The article got further exposure after being picked up by several other websites. Three notable ones were Yahoo Finance, which has millions of readers; Harvard Business School’s website; and LISA.org, a life settlement industry organization.
For clients who want a lot of media exposure, we often recommend approaching a subject from various angles, and using different experts qualified to speak to those angles. That means we’re not just on the phone pitching our media contacts. We’re also doing our research, looking for opportunities to join – or even start – the media’s conversations. We meet frequently with the client, and internally with our own team, to keep our campaigns fresh and relevant.
Because most of our staff are experienced journalists and media professionals, we know what it takes to build a story to the point where it will attract and hold the audience’s attention. These high-caliber results happen for us nearly every day. If your agency could be doing more to tell your stories in the news, it might be time to make a switch. Read more about how we work, then give us a call.
