This online interview on ModernMan.com showcases our client’s expertise in addition to linking to their website. There’s even a video. We’ve nicknamed this type of publicity “long-form advertising” because it accomplishes everything a paid ad could achieve plus there is plenty of room to communicate (and in this case, actually demonstrate) many of the client’s capabilities to the audience. And because the content is highly targeted and delivered in a credible way, every word is well received.
Long-form advertising is different than a typical late-night infomercial. There’s no crazy spokesperson shouting, “But wait! There’s more!” into the camera. Long-form advertising content is prime-time ready. The content passes the media’s stringent guidelines for being informative and valuable to the audience. It’s not easy to meet the media’s high standards, but after more than a quarter century, we’ve gotten better at doing it than anyone else.
I enjoy helping clients use the media to tell their stories to their target audiences in such a credible way. If you’d like me to talk with reporters, editors and producers about your story, call our hotline at 952-697-5269.
