Melissa DeLay’s interview with the Star Tribune, which made more than 500,000 impressions, is one example of why she’s happy to use Media Relations Agency’s integrated marketing services. DeLay says that integrated marketing has boosted her sales and filled her pipeline. Awareness of her brand has grown locally and globally with media coverage, newsletters and social media. She credits media coverage arranged by Media Relations with impacting her ROI by more than 100 percent.
The Star Tribune has a huge readership in the Twin Cities. We used our integrated marketing approach to create a story about DeLay’s consulting services that would grab the awareness of her primary target audience. We worked with DeLay to develop her primary message themes which includes equipping teams with the tools and language to improve brand awareness, resolve conflict and protect their company’s reputation.
We understand everyone is busy. We become an extension of our clients’ in-house marketing teams. We get to know them, and what makes their products and services unique. We use Strategically Aimed Marketing to ensure their marketing is well-organized and always on point. We’re armed with a team that is well equipped to help send the right message to the right audience, through the right channel.
Our placement in the Star Tribune helped connect DeLay with the people who need her expert communication consulting services.
We are a full-service, hybrid agency that specializes in helping businesses tell their stories. Our publicists routinely arrange media stories that enable our clients to tell their stories to audiences as large or even larger.
When you have a story to tell, you want an agency with experts in marketing to help you tell it through multiple channels including media coverage, newsletters, digital advertising, websites and social media. Call us at 612-697-5220 or fill out a contact form to see how we can use our integrated marketing to publicize your product or service.
