When you have an upcoming interview scheduled and confirmed, spread the word! Don’t keep it a secret.
· Start by letting everyone in your company know. Positive media attention is a real morale booster for any company. Your employees may want to tune in or read the article. They may also want to tell their friends and family that their business will be featured in the news. Don’t underestimate what a lift it can give your employees.
· Have your sales staff give a call to hot prospects, and send emails to other prospects to let them know when and where you’re being interviewed. Not only will your prospects learn more about your business, media attention will impress them and further legitimize your business in their eyes.
· Use your social media network. Post details about the upcoming interview on Facebook and in your blog, and also on Twitter.
· Don’t forget to call family, friends and colleagues. It makes them feel “in the know.”
· Capitalize on the immediacy of social media to follow up afterward. Talk about the key points you made during the interview, the interviewer’s best question, and fill in details that you might not have had time to expand upon during the interview.
· If the article is in print, or if there is an online link, be sure to go back and post that as well.
