Learn how a publicity campaign launched Breathe Right® nasal strips

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    Breathe Right is a well-known national brand that wasn’t always so famous. Download our free paper to get a behind-the-scenes look at the publicity campaign that helped make this national brand an American phenomenon. In addition to explaining the strategies behind Breathe Right’s success, we’ll give you a free Mediagenic Analysis so you can see how we use publicity to boost brands.

    By reading our Breathe Right white paper, you’ll learn how strategic publicity can help create awareness, pique demand and increase sales. You’ll find out how just one media interview caused such a spike in product demand that it led a major retailer to quickly expand distribution. Plus, you’ll receive proven, useful, free tips – highlighted throughout the case study – to help you create a successful media campaign.

    Then we’ll tell you what you can do to gain more media coverage for your product. In your free Mediagenic Analysis, we’ll give you advice for getting more media coverage, suggestions for boosting sales and supporting additional distribution, and recommendations for the most suitable publicity payment model and budget. We can do this consultation over the phone, at your convenience.

    New angles and snappier, more mediagenic content will ignite the media’s interest. Reporters, producers and journalists are always on the lookout for appealing content to share with their audiences. We’ll show you how to get their attention. Consumers enjoy learning about new products from television programs, radio shows, or print or digital publications. And they enjoy many other platforms that we can show you. One key is to find intriguing story angles that the media will want to present to their audiences. After decades of arranging media coverage for our clients, we know what it takes to get the media interested in doing stories about your product. And the kicker is, we charge per story we arrange, not by the hour. That means you always get coverage for your money.

    To find out the strategies behind Breathe Right’s success, what we’ve done for hundreds of other brands, and what you can do to put your product in the media spotlight, complete the simple form below. You’ll be able to download our Breathe Right paper instantly. We’ll call you to schedule your free Mediagenic Analysis, at a time that works for you.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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