When contacting the media with new story lines, timing is everything. We will tie our clients’ products and services into time sensitive pitches. This strategy gives our stories that extra urgency that appeals to producers, writers, and reporters.
We provide reporters with the basics they need to develop a news story. We connect our press releases with a range of news items such as: scheduled events, personal promotions, awards, news products and seasonal events.
School is back in session, the summer heat is nearly behind us, and fall is in the air. Most of the reporters we’ve been talking with over the past few weeks have been eager for story ideas with a fall theme.
How does your business change with the seasons? What angle can you use in your public relations campaign? When I think of autumn, I think of apples, pumpkins and other seasonal foods. I think of changing my fitness routine. I think of what I need to do to prepare my home, my yard and my car for winter. I also think of cold and flu season — and how NOT to get sick.
Right now, we’re re-examining how our clients can take advantage of the media’s immediate need for fall story ideas and coming up with some creative twists. Stay tuned for some of our results.
