Winter is starting to creep upon us, but our publicists’ minds are already on Valentine’s Day. Why is that? February 14th is smack dab in the middle of Heart Health Month. This is a huge topic that most every newspaper, magazine, TV newscast and radio show in the country covers each year. We’ve already secured a number of Heart Health Month stories for our clients in top national magazines such as The Saturday Evening Post and Good Housekeeping, and we’re still in talks with editors about more.
What a lot of companies don’t realize is that we work on crafting new story pitches for these big, annual topics almost six months in advance. That’s because of lot of the media schedules their stories this far ahead, and if you wait until February to start coming up with heart health ideas, you’re going to be left out in the cold (literally, it’s still pretty cold outside in February). Keep this in mind. When Thanksgiving rolls around in a few weeks, the media is going to be wanting stories on spring break and gardening; in March they’ll want stories on 4th of July BBQs and treating sunburns; and by time it actually is the 4th of July, the media will already working on their holiday gift guides.
I can tell you it can be really frustrating to get a great new client that is very mediagenic and has unique content to share on a timely angle, but they haven’t come to us soon enough and every editor we reach out to tells us that their story rundown is already full. So talk with us now! To learn how we can pitch your product in our conversations with the media, call me at 952-697-5269.
