How to build your brand

Public Relations (PR)

In this article

    There is more to building your brand than just naming your business, product lines and services. Media Relations Agency treats your product like a celebrity. We have the experience and understanding it takes to develop a strategy that will deliver the fame your brand needs and deserves.

    Much like people who become celebrities, achieving product fame can be a long and arduous journey. Think of fame as a ladder where every rung is an opportunity to bring your product closer to celebrity status, rather than expecting every opportunity to be a slingshot that will propel you to the top.

    As a fully integrated agency, we work hard to ensure every time someone encounters your product in the media or online, they receive consistent messaging about your product’s values. That’s how we help you build awareness and trust.

    For example, publicity exposes your product to huge audiences. As people see your story told (and repeated) by multiple media outlets, their trust in your product will rise and demand will follow.

    Getting your story in the news consistently, and making sure each media story is impactful, requires strong attention to detail. It also requires relentless drive.

    We’ve been arranging product publicity for more than 35 years. We’ve arranged tens of thousands of media stories. We work behind the scenes to gather and coordinate all the story elements for reporters, journalists and producers.

    Have you been thinking the only brand-building opportunities worth pursuing are the ones that will slingshot your product to the top? Maybe it’s time to stop looking for the easy route and put us to work helping you steadily climb that ladder of fame. Call us at 952-697-5269 or use this form to schedule time to talk with us about instilling clearer direction into your marketing strategy.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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