Successful businesses document their companies’ stories in writing so they can react quickly to media requests and other promotional opportunities. I know for certain that having a current, well-written company story — ready to go on a moment’s notice — can make the difference between the media publishing your story or that of your competitor’s.
Your company story helps shape the media’s perspective
For more than 35 years, Media Relations Agency has emphasized the importance of having a thoughtfully written company story in place for all of our PR clients. It’s often one of the first content pieces our writers produce for new clients.
While a company story may never be published in its entirety, it provides key foundational information that helps to quickly bring reporters up to speed, so they understand the context and relevance of any news you want them to share.
A company story should include company history, growth statistics, milestones and any industry advancements. It should read like an interesting feature article, not like a dry fact-based report. Remember, your ultimate goal with this content is to pique the media’s interest and entice them to want to tell others about you.
Make your company story mediagenic
Ironically, company stories can cause writer’s block. That’s because as familiar as the details may be to you, it can be challenging to communicate your enthusiasm about your company’s culture and accomplishments in writing.
We can use our Media-Grade Content® process to write a company story that you’ll be proud to share with the media, clients, prospective clients, on your website, in awards submissions, in directories and more. We can also help you keep it updated, so it’s always ready to use when you need it.
Be proactive not reactive
If it’s time to write or refresh your company’s story, call us at 952-697-5269 or use this form. You’ll get a lot of use out of this valuable content.
