Each time members of our management team are quoted in a business story, it sends the message that Kocina Branding & Marketing Companies is a go-to company for reporters. It legitimizes us as a vital business and as influential people whose opinions count. Social network marketing then extends an article’s life and value. More about that later.
Lonny and Robin Kocina were interviewed last week by a Washington, D.C.-based reporter for the McClatchy Company about the upcoming business tax increase. McClatchy owns newspapers around the country. The article, with the Kocinas’ photo, ran last Friday (9/10) in papers as far away as Alaska.
The reporter was given the Kocinas’ names by the National Federation of Independent Business (NFIB), because Robin is a member of the NFIB leadership council.
“We want to speak out on behalf of small businesses, which is why we have actively aligned ourselves with the NFIB,” says Lonny Kocina, who told the reporter that entrepreneurs do not want their taxes raised. “It doesn’t make sense. I wake up in the morning thinking about how to create jobs. Why not leave that money with me? Why give it to the government that does nothing to create wealth or commerce? Government is the referee not a player.”
The article mentions each of our primary services as a marketing company: PR, Internet and Events & Expos; and it positions the Kocinas as advocates for type of businesses that we want to attract as clients.
This kind of exposure has its own momentum. One interview often leads to another. It’s natural for reporters to trust someone that other members of the media have already deemed trustworthy. Just prior to this interview, Robin Kocina was interviewed for the NFIB’s national magazine which reaches thousands of small business professionals in all 50 states. She appears on the cover of the magazine and in the article. She has also been featured in interviews that ran in the Minneapolis Star Tribune as well as key business journals.
How do we extend the value of each interview? We’ve already started. You’ve now read about the McClatchy article in this blog. Our Internet team has created a way for this blog to automatically post to Facebook and for excerpts to post to Twitter. Thousands of people will also read the McClatchy article online and in print.
Day in/day out we also help our clients get this kind of mileage for their media placements. We’ve made many people and businesses the “go to” experts for their industries. Social network marketing makes this service even more valuable.
