As this interview illustrates, Media Relations knows how to use publicity to reach retirees. We are the company whose marketing expertise helped to build senior expos. We’ve arranged publicity for everything from the SilverSneakers Fitness Program to the Ms. Minnesota Senior Pageant. We continue to use our expertise to help several of our clients reach the lucrative seniors market.
This upbeat interview with the company’s CEO ran in Lifestyles after 50, appearing simultaneously in four of the publication’s key Florida markets: Hillsborough (its largest), Lake Marion, Sarasota and Suncoast. It communicated a substantial amount of key information – including the client’s website – in a light, interesting way.
Over the years, we have developed an extensive list of media contacts for the seniors market. These reporters and producers trust us to deliver quality content. And I thoroughly enjoy providing them with informative, useful content such as this.
