As a hybrid agency, Media Relations has hands-on experience with every promotional channel. While you may associate agency writing with press releases and blogs, our clients quickly learn that our writers can create media-grade content to be used in interesting and unusual ways. This list may cause you to reconsider your need for more content marketing.
- To convince individual reporters to do a story about you. Many reporters specialize in specific topics or industries. Once you have identified those who are most likely to cover a topic related to your product, nurture their interest by sharing a pre-written article or blog. Educate them about your brand’s value points, features and benefits. Well-written content will tell them why they should share your information with their audience.
- To arrange prospect meetings during the next trade show. A booth that’s buzzing with activity throughout an event will cause other attendees to investigate why that company is getting so much attention. More receptive people = more leads. Spark this action with pre-event blogs, emails and social media posts about what you’ll be featuring at the show. Tell attendees why they should contact you ahead of time.
- To finally finish that brochure. Printed materials are valuable lead generators. They can build your database. We’ll help you complete your unfinished project so that you can start putting it to work. Our designers can even make it more visually appealing.
- To add awards to your company’s portfolio. Earning awards can yield positive media coverage, increase brand recognition and give prospects more reasons to work with you. But those nomination forms can be time consuming. Our writers know how to favorably position your value points, increasing the likelihood that you’ll receive recognition.
- To get an expert’s assessment of your marketing materials. All of your content, from your website to your brochures, should have well-integrated and consistent messaging that’s on point with what your target audience wants to receive. It should be clearly written, with no vague, unintended meanings or fluff. Ideally, it should be written in the more-trusted AP Style. That is in keeping with how the public receives information through the media. Our professional writers are skilled in writing, editing and marketing. We can review and polish your content, with the goal of improving its impact.
Even clients who are exceptional writers need a hand from time to time. We’re happy to help with any sized project. Call us at 952-697-5269 and tell us to write.
