If you are a business dealing with the economic crisis, you will want to pay attention.
A lot of businesses are still feeling an economic pinch. Revenues are dropping, budgets are being cut and it may seem like there is no end in sight. But the one area in which you should not be making cuts is marketing. In fact, now is the time when you should put more of your dollars into your marketing efforts. Here’s why:
You still have a product to sell. People are still willing to buy. So you still have to reach those consumers to tell them about your product. One of the best – and most economical – ways of doing that is through public relations.
Nothing beats a great news piece, whether it’s on TV, the radio or in print. People pay attention to news stories, so you have a captive audience. How many consumers do you think actually pay attention to ads? Think about all of the mechanisms now in place so we don’t have to deal with advertising: TiVo, On-Demand, SPAM blockers, pop-up blockers, do-not-call lists, satellite radio, etc. And the ads that aren’t filtered out are generally ignored all together. Do you really think your ads are getting through to your sub-markets?
The best part is that the cost of a story placement is about 1/10th what you would spend on one ad. And with our Pay Per Interview ® structure, you only pay for the stories that actually air. There is no better way to ensure your marketing dollars are being well-spent.
But you have to act NOW. You don’t want to start losing market share or have your revenues drop even further. Call us and we will start working for you right away. There is no better time to call.
